The Magnetic Content Engine
22K to 72K+ followers in under 18 months. A systematic rebuild of how a world-class creator shows up online.
Client
Adam Leipzig
Background
Hollywood Producer · Former President, National Geographic Films · Former SVP, Walt Disney Studios
Platforms
Instagram · LinkedIn · YouTube · Facebook · Threads
Engagement
August 2024 — Ongoing
The Challenge
Adam Leipzig wasn’t new to content when he came to Nava45. A Hollywood producer, senior executive at Walt Disney Studios, and former President of National Geographic Films — his credentials are exceptional. And yet his social media presence wasn’t reflecting that.
He was investing significantly in professional video editing and consistently creating content, but the efforts weren’t paying off. Views were inconsistent, engagement was low, and growth had stalled. A few videos had gone viral, but there was no repeatable system behind them. Despite the effort and investment, his social media wasn’t translating into real business impact.
Like many creators, Adam was creating content based on instinct — what felt valuable, what seemed helpful, what came to mind in the moment. Without a defined content strategy, audience segmentation, or engagement optimization, views were flat and follower growth had hit a wall.
What made it harder: Adam had already tried to fix this. By his own account, he’d worked with multiple agencies before Nava45 — none delivered meaningful results.
“I’ve worked with 10 other agencies, and you are the best I’ve ever seen. Nobody comes close.”
— Adam Leipzig
Our Approach
Taking over Adam’s entire social media operation meant understanding exactly who we were talking to and what they care about. Everything else flowed from that.
01
A comprehensive breakdown of Adam’s Total Addressable Market mapped four distinct customer profiles. For each profile, we estimated market size, validated commercial viability, and mapped the content most likely to resonate. Data-backed foundation — no guesswork. His Ideal Customer Profile is refreshed every six months, keeping the strategy as current as the feed.
02
Nava45 took full ownership: content pillars, content calendar, scheduling, and community management — so Adam could focus entirely on recording and creation. We also expanded his presence to LinkedIn, a platform that had been completely underutilised despite its fit for his audience.
03
At a 22% hook retention rate, more than three-quarters of viewers were scrolling past Adam’s content before it had a chance to land. The fix wasn’t more content — it was format and packaging. We implemented a proprietary 3-point hook structure, restructuring the critical first three seconds of every video. The editing team was trained on the format. Hook retention climbed from 22% to 68%.
04
The biggest unlock was a consistent pipeline of recent events — giving Adam a front-row seat to every conversation his audience was already having. When the Netflix/Warner Bros story broke, when the Super Bowl dominated conversations, when Alex Honnold made headlines — we plugged in with timely, authoritative content. These videos drove his largest follower spikes. Not by chasing trends, but by arriving with authority.
The Results
167% audience growth on Instagram alone, driven by major viral spikes tied to the Recent Events Strategy.
Subscribers nearly doubled. The content strategy extended Adam’s reach across platforms simultaneously.
A direct result of implementing the 3-point hook format and repackaging video for the critical first three seconds.
Fearless Persistence — Adam’s book launch — was powered directly by his audience. Social platforms drove pre-sales and built an email subscriber list.
“I’ve worked with 10 companies like yours and nobody does it better.
Adam Leipzig · Hollywood Producer · Former SVP, Walt Disney Studios
You are the best I have ever seen.”
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